Prime Factors Blog

Let's Talk Tokenization

Posted by Gwen Fremonti on Apr 18, 2017 10:00:00 AM

In our modern era of cyber-attacks and security breaches, the value of sensitive data detailing our financial transactions and personal lives is at a premium. From groceries to government, the threat of our potentially lucrative online existence being hijacked and sold to the highest bidder is foremost on the minds of both the public and digital security experts. And while it may sound counterintuitive, one of the safer data transfer processes could be one that attempts to render your valuable details completely worthless: tokenization. 

A marked shift toward tokenization has been underway since 2014, when EMVCo LLC  implemented specifications via EMV (Europay, MasterCard, and Visa). EMVCo's members also include Discover and American Express, so this change in how sensitive data is delivered and processed is set to become America's standard. It's not just financial data: everything from your driver's license, medical details, and voting profile all stand to benefit from being tokenized. So how does it work?

To learn how encryption can lower the cost of regulatory compliance while enhancing security, download our white paper Reducing the Cost of Regulatory Compliance with Encryption 

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Topics: Tokenization, encryption, PCI Data Encryption, encryption keys

What Does Fraud Look Like in the EMV Era?

Posted by Pete Flagella on Mar 7, 2017 10:00:00 AM


The sad truth of life is that criminals will never be completely thwarted when it comes to achieving their goals. No matter how sophisticated safety techniques are, there is always someone ready to challenge them. EMV chips have been hailed as the new way to reduce fraud, but while it's making it harder on criminals, hackers are still finding ways to apply their talents to this new form of payment. We'll take you through what EMV fraud looks like at the stores, on the internet, and at the ATM.

To learn how encryption can lower the cost of regulatory compliance while enhancing security, download our white paper Reducing the Cost of Regulatory Compliance with Encryption 

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Topics: Tokenization, encryption, PCI Data Encryption, EMV

Tokenization vs Encryption - Your Questions on Reversibility

Posted by Jeff Cherrington on May 21, 2015 3:00:00 AM

Prime Factors' recently presented a well attended webinar "Contrast & Compare: Tokenization vs. Encryption for Data Protection."  The audience was active, offering many questions - more than I had time to answer before the end of the session.  As promised, we are responding to each of the questions in this blog, focusing today on the question "If it is accurate to say that tokenization is irreversible, then why is encryption reversible?"  This excellent question cuts to the heart of one of the key differences between the two data protection strategies.

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Topics: Tokenization

Tokenization vs Encryption - When Should You Use Either...or Both?

Posted by Jeff Cherrington on Apr 22, 2015 6:52:41 PM

I recently had the pleasure of a stimulating dialog with an acquaintance, which all started from a simple question.  He asked "When would I use tokenization and when would I use encryption?"  His short question spawned several extended calls and emails, as we explored the implications together.  I will share parts of the conversation over the next few posts, and invite you to join the dialog.  Also, if you find this discussion interesting, please join me next week, when I will explore this topic during a webinar "Contrast & Compare: Tokenization vs. Encryption for Data Protection".

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Topics: Tokenization